Whether I'm speaking at a college, an urban foodie event, or answering questions from someone in the media, here are the three most common requests:
1. Can you feed the world?
2. Can people afford it?
3. Are you an elitist?
Pricing is quite a science and varies significantly from venue to venue. But let's take my price for 100 percent grass finished ground beef if you buy more than one pound: 30 cents an ounce. We don't sell it by the ounce, but stay with me for some comparisons. Got that? 30 cents an ounce.
I turn again to Diana Rodgers, R.D., who truly gets it. She recently looked at the price and nutrition of 10 Wal-Mart options. I will forego the nutrition for the sake of brevity. Here are the prices per ounce:
Duchess Chocolate Donuts .39
Morning Star Farms Spicy Black Bean Burger .39
Tofurkey Slices .52
Beyond Meat--Beefy Crumbles .41
Daiya Cheddar Style Slices .64
Vegan Pure Protein Powder 1.25
Goji Berries 1.25
Pepperidge Farm Milano Cookies .40
I rest my case.
So who can afford my grass-finished beef? EVERYONE! Who is really the elitist?
Do you ever feel guilty for buying integrity food?